The Forefront of Hospitality
Prospect West is a full-service investment and advisory firm that creates market-leading projects across the hospitality industry. Founded in 2019, Prospect West has been involved in conceptualizing, acquiring, developing, launching, and operating award-winning projects including the Urban Cowboy Lodge, Palihotel San Diego, and the Wayfinder Hotel brand.
Expertise
Prospect West exists to unlock value and recognize the potential in experience-driven real estate and hospitality projects. We make investments in differentiated real estate and hospitality concepts. We work with owners, operators, developers, and brands to optimize value and returns for all stakeholders - consumers, clients, employees and investors. We provide thoughtful solutions and strategies across acquisitions, development, and operations and asset management tailored to the needs of individual business plans.
The firm was founded by Bridgette Summers. Ms. Summers is a hospitality and real estate investment executive who has worked for industry-leading concepts globally. Her nearly 15 years of direct experience spans real estate investment and hospitality operations, development, and asset management. She has been responsible for over $700 million of hotel real estate investment across award-winning portfolios totaling 18 projects, over 2,000 hotel rooms, and 30 restaurant, bar, and retail concepts.
Investment Analysis & Transaction Execution
Originating through sourcing, investment analysis, underwriting, business planning, deal structuring, due diligence, financing, refinancing, disposition and transaction closing.
Concept Development & Brand Strategy
Optimizing positioning through competitive market studies; developing program, curating partnerships, and securing management / operator and brand to meet market needs.
Technical Services & Development Support
Site planning and building programming to create vibrant and impactful concepts; assisting in the selection and management of consultants, vendors, and designers efficiently bring projects to life.
Asset Management & Operational Enhancement
Perfecting day-to-day operations from pre-opening through to stabilization and through a transition and / or renovation; developing teams, strategies, and forward-looking initiatives to maximize impact and asset value.
Previous Work
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